Preview – Fujifilm X10

September 26, 2011 § Leave a comment

Photo from DPReview


Fujifilm has just announced the release of a new enthusiast compact camera, the X10. It features a 2/3” CMOS sensor and 28-112mm-equivalent zoom lens at F2.0-2.8. As you can see, it borrows heavily design-wise from the Fujifilm X100, which has been a runaway hit with enthusiasts and professional photographers alike.

Feature Highlights

Some really interesting features that are quite excited include:

  • 4x manually operated optical zoom – a rotating barrel lens that operates the zoom, for that authentic vintage effect.
  • Bright Optical viewfinder – It doesn’t boast the hybrid viewfinder found on the X100 but to have a usable 85% coverage in a point-and-shoot camera is still impressive. Amazing to see that they have managed to pair a decently sized sensor with a zoom lens on this compact body.
  • Full HD 1080p videos – at 30 fps is becoming standard but still really handy in a camera of this size
  • Vintage styling – Its retro looks go a long way and old school dials and a full manual mode really complete the full vintage effect.

I love the all black die-cast magnesium alloy body which will no doubt be ultra light, stunning to look at and easy to use. It looks to appeal to the high-end compact enthusiasts photographers and with the X100 as its older brother, the X10 will no doubt prove to be a very desirable premium compact.


The X10 is up against some impressive competition, and in a red-hot mirrorless market, it will need to replicate the success of the X100 to succeed. The Nikon P7100, Canon G12 and Olympus E-P3 have been tremendous achievements for their respective manufactures, relatively lightweight, compact cameras that are discreet enough for street photography and don’t compromise on quality. As each manufacturer seeks to build on these successes, the competition will on continue to grow.

Early Verdict

Premium compacts has really exploded in the last few years, making better quality gear more affordable to broader markets. Cameras like the X10 will allow people to be more technically creative with their photography than ever before, packed full of features often reserved for DSLRs. Cameras like the Fujifilm X100, Nikon P7100 and the Olympus E-P3 have really proved popular with both amateurs and professionals alike, this broad appeal proves the legitimacy of camera of this type.

The Fujifilm X10 will no doubt be one of the most desirable of the premium compacts and with good reason, a solid spec sheet and unique styling that can’t be matched. In a highly competitive market, buyers will be looking for features and details specific to there needs, and although the X10 carries a feature set which sets it on top of the heap. Hopefully these features can work as a package to deliver a DSLR images from a compact body.


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